Do I really need a Facebook page?

This is a question I hear from several of my older clients who are unsure of the need to be on Facebook. I explain to them yes it is extremely important. We are in a world where technology is moving fast, really fast. Today's clients and users no longer search for what they need, it finds them. This is a fundamental shift in the way we do business. There are over 600 million users on Facebook. That's almost twice the population of the United States! Users can search for what they are looking for on Facebook just as easily as they can on Google or Yahoo or Bing. If you aren't on Facebook how are your customers going to find you?

I hear my clients say that their clients are different, and that their product is more business-to-business. They believe that Facebook is not really for them. Oh, but it is. Facebook allows your clients to be engaged with what your company is doing. They can now take an active role in helping promote your business. In a  poll released by Nielsen, 90% of people trust their peer's recommendation. So if you have great business think about the word of mouth promotion that is generated for your company. The best part is that they can share that recommendation on Facebook with hundreds of people.

Operating a Facebook page is relatively simple, but getting people to be engaged takes a little talent. As a business on Facebook you need to be proactive with your clients. A good rule of thumb in being proactive is being able to engage your customers with something daily. You can update fans on your page of new business opportunities, community involvement, special events, and even recruit potential clients or employees.

I know that this can be overwhelming to some and that is why Phoenix Creative Services is in this business. We want you to succeed, and we can give you the tools to do so.